About this role
RMIT Vietnam seeks a Search & Digital Marketing Lead to spearhead organic search, Generative Engine Optimization (GEO), and digital marketing strategies. This role will enhance RMIT's visibility on traditional and AI-powered search platforms, optimize multi-channel campaigns, and collaborate with teams to drive brand awareness and student enrollment growth.
What we are looking for 6
- Lead organic search and GEO strategy across traditional and AI search engines
- Optimize multi-channel digital marketing campaigns (Facebook, TikTok, Google, etc.)
- Analyze search data and user behavior to drive SEO improvements
- Collaborate with cross-functional teams and external agencies
- Minimum 3-5 years of experience in SEO, SEM, and digital marketing
- Documented experience in GEO/AI Search optimization