Content Marketing Strategist

Barclays is seeking a Content Marketing Strategist to develop and execute compelling content that promotes the bank's goals and objectives across various platforms. This role involves crafting narratives, managing the end-to-end content creation process, and monitoring performance to engage clients and enhance brand reputation.

• Develop content strategies and campaigns across digital, social, email, and client channels
• Create compelling narratives for complex investment and wealth management topics
• Manage content delivery from concept to publication, ensuring quality and compliance
• Partner with investment, product, client, marketing, and communications teams
• Own editorial calendars, content pipelines, and governance processes
• Optimize content for search engines and emerging distribution channels