Demand Generation Manager

ConnectWise is seeking a Demand Generation Manager to build and execute the go-to-market strategy for targeting internal IT buyers. This role involves defining the playbook from scratch, driving pipeline and revenue through integrated campaigns, and partnering closely with Sales and cross-functional teams. If you excel at creating and optimizing demand generation programs and thrive in a dynamic SaaS environment, this is an opportunity to make a significant impact.

• Own demand generation strategy and execution for IT buyers
• Build and operationalize go-to-market approach for internal IT
• Develop integrated campaign strategies across channels
• Orchestrate campaigns with Field, Digital, and Marketing Ops
• Own pipeline metrics and reporting for internal IT business
• Act as internal champion for the internal IT buyer segment