Vice President, Integrated Marketing

Highwire is seeking a Vice President of Integrated Marketing to lead client accounts and drive marketing initiatives. This role involves developing integrated strategies, managing client relationships, and collaborating with internal creative and content teams to achieve client business objectives.

• Serve as primary strategic point of contact for key client accounts
• Develop and champion integrated marketing strategies and full-funnel campaign plans
• Collaborate with clients to understand business objectives and translate into marketing approaches
• Brief and collaborate with internal content, creative, and production teams
• Oversee project management, ensuring projects are on schedule and within budget
• Monitor campaign performance and provide strategic recommendations for optimization