About this role
Runway is seeking an Enterprise Demand Generation Marketing Manager to build and execute pipeline-generating programs. You will own campaigns across paid media, webinars, and account-based marketing, from strategy to optimization. This is a unique opportunity to establish and scale demand generation initiatives in a fast-paced AI company.
What we are looking for 6
- Build and run demand generation programs from scratch
- Own paid media campaigns (LinkedIn, Google, Meta, content syndication)
- Manage the end-to-end webinar program
- Develop and execute account-based marketing plays with Sales
- Utilize paid and organic social for demand generation
- Define KPIs and collaborate on reporting for pipeline and ROI