About this role
We are seeking a Digital Marketing Manager to optimize and improve digital marketing performance across over 30 schools in the Middle East, India, and Asia. This role focuses on enhancing the customer journey from paid media and organic discoverability to website conversion. You will translate growth requirements into actionable digital interventions, working with cross-functional teams and agencies to drive qualified demand and conversions.
What we are looking for 6
- Optimize digital marketing performance across paid media, website, SEO, and conversion funnels
- Hands-on campaign operations, optimization, and continuity cover for paid media platforms
- Improve landing pages, user journeys, and conversion rates through testing and data
- Drive organic growth through SEO/AEO strategies and actionable briefs
- Ensure measurement and tracking accuracy, including analytics, pixels, and consent management
- Manage specialist agencies and suppliers to achieve agreed outcomes