About this role
Lead and execute digital marketing strategies for Viatris brands, translating business objectives into integrated channel plans. You will provide strategic direction across paid, owned, CRM, and social media, leveraging data to optimize campaigns and drive customer engagement. This role involves managing agency partners, collaborating with cross-functional teams, and coaching team members to build digital marketing capabilities.
What we are looking for 5
- Develop and implement digital marketing strategies for assigned brands
- Provide strategic direction for paid, owned, CRM, and social channels
- Collaborate with cross-functional teams and manage agency partners
- Utilize data and insights to optimize digital marketing plans
- Coach and develop team members