About this role
Nooks is seeking a Performance Marketing Lead to build and own our paid media strategy from the ground up. You will be responsible for capturing existing demand and creating new demand through hands-on execution across paid search, social, display, and video channels. This role requires a systems thinker obsessed with paid media, who can meticulously manage budgets, optimize campaigns for ROAS, and leverage AI to drive efficiency and scale.
What we are looking for 6
- Own and execute paid search campaigns on Google and Bing
- Develop and manage paid social, display, programmatic, CTV, and video strategies
- Define channel roles, measurement frameworks, and budget allocation
- Build and optimize ad operations systems and reporting
- Leverage AI tools for workflow automation and campaign optimization
- Manage agency and platform partners with clear briefs and high standards