About this role
As the Senior Manager, Digital Marketing, you will be the internal owner of Pinch A Penny's digital marketing ecosystem. You will orchestrate strategy, agency partners, and internal teams to drive measurable retail traffic, generate qualified leads, and support franchise development. This role oversees national and local digital marketing initiatives across SEO, paid media, email, social, and website analytics to maximize customer acquisition and business growth.
What we are looking for 6
- Develop and execute integrated digital marketing strategy
- Manage national and local digital marketing initiatives
- Oversee local SEO strategies and Google Business Profile optimization
- Own paid media strategy, agency performance, and budget allocation
- Drive lifecycle email marketing and organic social media strategy
- Monitor and report on key digital marketing KPIs and build measurement frameworks