Social Media Specialist

We are seeking a tactical Social Media Specialist to join our Digital Marketing Team. In this role, you will execute and optimize multi-channel digital campaigns across SEM, Social, Display, YouTube, and Reddit. You will be responsible for ensuring efficient campaign deployment, continuous optimization, and accurate reporting across various audience segments.

• Execute and optimize paid social media campaigns across Meta, LinkedIn, YouTube, and Reddit
• Manage SEM campaigns on Google Ads, including keyword research and budget alignment
• Launch, execute, and report on display advertising campaigns for prospecting and retargeting
• Schedule, publish, and report on organic social media content
• Perform weekly performance enhancements and A/B testing across platforms
• Generate monthly and quarterly reports on campaign performance and key metrics