About this role
USAA is seeking a Creative Product Marketing Strategy Lead to develop and implement innovative creative strategies for our P&C insurance products. You will translate audience insights and business objectives into compelling campaign concepts and assets across various marketing channels, driving product acquisition and differentiation. This role requires a blend of strategic thinking, creative direction, and collaborative leadership to ensure impactful marketing execution.
What we are looking for 6
- Lead creative strategy and campaign development for P&C insurance products
- Translate insights into cohesive creative and messaging strategies
- Drive product acquisition through differentiated marketing assets
- Collaborate with cross-functional teams and external agencies
- Champion creative excellence and continuous improvement through testing
- Ensure creative aligns with brand mission and regulatory requirements
Work authorization
- No visa sponsorship is available.