Social Media Market Analyst

Highmark Health is seeking a Social Media Market Analyst to develop and execute comprehensive social media strategies across multiple brands. This role involves content creation, publishing, monitoring, and performance analysis to meet business objectives and enhance customer engagement and loyalty. You will collaborate with internal teams and external clients to create targeted campaigns and report on outcomes.

• Develop and implement social media strategies and content calendars
• Create high-quality, cross-platform social media communications
• Monitor social media trends, technologies, and competitor activities
• Analyze social media metrics and generate performance reports
• Collaborate with internal departments and external stakeholders
• Manage social listening and respond to customer inquiries