Lifecycle Marketing Manager

Inspira Education is seeking a Lifecycle Marketing Manager to own CRM communication strategy and drive acquisition and engagement across their brands. This role involves leading campaign execution, A/B testing, and personalization to optimize user journeys and increase consultations. The ideal candidate is a data-driven marketer with expertise in CRM platforms and a passion for experimentation.

• Own end-to-end lifecycle marketing strategy and execution
• Analyze cohort and segment performance to inform strategy
• Develop and execute experimentation roadmap for acquisition and engagement
• Create and manage sophisticated email and SMS campaigns
• Leverage customer segmentation for tailored messaging
• Lead and grow a team of lifecycle marketers