Marketing Strategist, P&C Marketing Leader

IMA Financial Group is seeking a Marketing Strategist to devise and execute marketing strategies, develop content, and deliver qualified leads to sales teams. This role involves acting as the Voice of the Client, creating marketing plans, and overseeing the execution and reporting of marketing initiatives.

• Devise and execute marketing strategy within client verticals
• Develop content strategy with business units and sales
• Deliver qualified leads to sales
• Act as Voice of the Client and expert on prospect/client interactions
• Create annual and quarterly marketing plans
• Measure and report on pipeline effectiveness for marketing initiatives