Manager, Campaign Strategy and Optimization

Manage omni-channel customer communication campaigns to drive revenue growth and enhance customer engagement. This role involves leveraging data analytics, marketing strategy, and AI tools to provide insights, optimize programs, and collaborate with cross-functional teams.

• Provide analytical insights and thought leadership to drive incremental revenue
• Conduct optimization or trade-off analysis between programs and channels
• Develop and maintain ongoing dashboards to support the business
• Build automated user-managed tables for customer contact analyses
• Provide business and technical specifications for campaign execution
• Manage ambiguous, complex requirements with innovative thinking