Marketing Analyst, Demand Generation and Nurture

Visa is seeking a Marketing Analyst to drive customer acquisition and demand generation through data-driven strategies. You will develop and execute B2B marketing campaigns, optimize funnel performance, and collaborate with sales teams to ensure alignment and revenue growth. This role offers the opportunity to impact global payment technology at scale.

• Develop and implement B2B marketing operations strategies for customer acquisition and lead generation
• Ideate, establish, and execute demand generation campaigns via email and nurture channels
• Optimize marketing campaigns, funnel performance, and customer segmentation
• Implement lifecycle nurture campaigns to engage customers throughout their journey
• Measure and report campaign performance, translating data into actionable insights
• Collaborate closely with global and regional sales teams to monitor performance and ensure lead follow-up