Digital Marketing Manager, Product Marketing

GEICO is seeking a Digital Marketing Manager to analyze and optimize the online conversion funnel. This role involves diagnosing performance issues, partnering with engineering on experiments, and directly managing website content to improve customer conversion rates from ad click through application.

• Analyze online funnel performance from ad click to application completion
• Identify conversion gaps, diagnose root causes, and propose solutions
• Partner with Engineering on experiment design and testing
• Manage website content and landing page optimization via CMS
• Translate channel performance into site metrics and benchmarks
• Utilize analytics tools, SQL, and Martech ecosystem knowledge

• No visa sponsorship is available.