About this role
Essity is seeking a Brand Marketing Manager to lead the US Orthopedics portfolio. This role will develop and execute go-to-market strategies, translate insights into growth opportunities, and own portfolio positioning and messaging. You will collaborate cross-functionally to drive brand performance and achieve business objectives.
What we are looking for 6
- Develop and execute go-to-market strategies for the US Orthopedics portfolio
- Translate market and customer insights into actionable portfolio strategies
- Own portfolio positioning, messaging, and value propositions
- Manage product assortment, including new product launches and lifecycle management
- Partner cross-functionally to support clinical evidence and educational materials
- Manage A&P budget and evaluate initiative performance