About this role
Cohesity is seeking an Account Based Marketing Specialist to design and implement a comprehensive ABM framework. You will partner with sales and marketing teams to create and execute multi-channel campaigns that engage key accounts and accelerate pipeline growth. This role requires strong commercial acumen and the ability to influence senior stakeholders.
What we are looking for 6
- Build and scale ABM strategy from scratch across 1:1, 1:few, and 1:many motions
- Align marketing strategies with sales priorities and revenue goals
- Execute integrated, multi-channel ABM campaigns
- Leverage ABM technology platforms for campaign orchestration and personalization
- Collaborate cross-functionally with Sales, Product Marketing, and Demand Generation
- Define success metrics and optimize programs using a data-driven approach
Work authorization
- Must be authorized to work without sponsorship.