Senior Marketing Audience Specialist

Define and govern audience segmentation strategies across the customer lifecycle to optimize marketing communications. Leverage customer data and insights to develop audience frameworks and targeting approaches that enhance customer engagement and commercial outcomes across various channels.

• Develop and maintain audience segmentation strategies
• Define audience frameworks, targeting rules, and contact strategies
• Partner with stakeholders across Marketing, Digital, Data, and Product teams
• Design and oversee test-and-learn programs for channel mix optimization
• Analyze customer behavior to identify targeting and personalization opportunities
• Build and manage audience definitions within marketing automation or CDP platforms