SEO Senior Specialist

Join Castlery's Growth Marketing team as an SEO Senior Specialist to drive organic growth through content strategy and optimization. You will own the content pipeline, from research and briefing to auditing and measuring performance, with a focus on adapting to evolving search landscapes, including AI-generated answers.

• Own content pipeline across multiple topic verticals
• Audit existing content and landing pages for optimization opportunities
• Develop user- and search-focused content formats for traditional and AI search
• Expand GEO visibility and establish AI answer success metrics
• Track performance, build dashboards, and create prioritized roadmaps
• Apply SEO fundamentals including metadata, schema, and internal linking