Digital Marketing Associate

Emerson College seeks a Digital Marketing Associate to lead paid digital advertising strategies for enrollment goals. This role involves managing campaigns across various platforms, optimizing targeting and conversions, and analyzing performance to drive student engagement and applications.

• Develop and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, display, streaming, and retargeting
• Manage audience targeting, segmentation, bid strategies, conversion optimization, and campaign pacing
• Monitor and analyze campaign performance metrics including CTR, CPL, CPA, and conversion rates
• Develop recurring digital advertising reports and performance dashboards
• Conduct A/B testing for messaging, audience strategy, creative, and conversion performance
• Collaborate with creative and enrollment teams on campaign strategy and landing page optimization