Director, Lifecycle Marketing | Home Services

Lead customer engagement and lifecycle marketing for Allconnect and MyMove businesses. Own the vision and execution for data-driven CRM strategies to attract, convert, retain, and grow customer relationships. Manage a team and collaborate cross-functionally to deliver personalized campaigns across multiple channels, driving measurable growth in customer engagement and lifetime value.

• Lead and develop a high-performing team
• Define and own the CRM strategy for Allconnect
• Apply analytical rigor to advance personalization and segmentation
• Build and maintain reporting frameworks to track CRM performance
• Lead A/B and multivariate testing to optimize campaign performance
• Execute and optimize customer journeys across email, SMS, push, and owned channels