Senior Integrated Marketing Manager

Bestow is seeking a Senior Integrated Marketing Manager to build and execute demand generation campaigns, manage paid media, and align marketing efforts with sales outcomes. This generalist role offers significant ownership and the opportunity to shape integrated marketing strategy for a leading life insurance technology platform.

• Plan and execute demand generation campaigns across paid, email, nurture, and organic channels
• Manage paid media budgets and targeting for pipeline contribution
• Lead pipeline review cadence with Sales and manage Salesforce campaign structures
• Own channel-to-pipeline attribution and ROI reporting
• Design target account methodology and execute account-based campaigns
• Activate Product Marketing positioning into channel and ABM campaigns