Marketing Systems Specialist

McCoy's is seeking a Marketing Systems Specialist to enhance their marketing ecosystem by improving connectivity, automation, and measurability. This role will leverage customer data, loyalty programs, website activity, and AI insights to drive sales, retention, and customer experience. Responsibilities include analyzing customer data for growth opportunities, optimizing the website and eCommerce experience, automating marketing processes, and ensuring cohesive omnichannel marketing systems.

• Connect and automate marketing systems for growth
• Leverage customer data and loyalty insights
• Optimize website and eCommerce for marketing growth
• Support light front-end development and CMS work
• Oversee website analytics and cross-channel reporting
• Utilize AI tools for decision intelligence

• No visa sponsorship is available.