Senior Manager, Performance Marketing

Scholastic is seeking a Senior Performance Marketing Manager to drive the success of their Book Fairs program. This role focuses on increasing Scholastic Dollar redemption, promoting the Share The Fair program, and scaling eWallet adoption through innovative marketing strategies and cross-functional collaboration.

• Develop and execute comprehensive marketing strategies for Book Fairs
• Utilize growth marketing tactics including digital, email, and paid media
• Collaborate with Product, Digital Services, and other key teams
• Analyze campaign performance and report insights to executive leadership
• Identify opportunities to enhance Scholastic Dollars, Share the Fair, and eWallets
• Minimum 7+ years of marketing experience, including growth marketing