Specialist, Search Engine Marketing (SEM)

OpenTable is seeking a Search Engine Marketing Specialist to manage and grow their B2B paid search programs across Google and Microsoft Ads in multiple markets. This hands-on role involves end-to-end campaign ownership, from strategy and execution to optimization and reporting, with a focus on driving leads and revenue.

• Own B2B paid search strategy and execution across Google Ads and Microsoft Advertising
• Manage campaign lifecycle from build through optimization, budget pacing, and performance reporting
• Develop keyword, search term, and negative keyword strategy
• Write and test ad copy, extensions, and asset groups
• Design and run landing page A/B tests
• Test and scale emerging Google and Microsoft products, including AI-driven features