About this role

Mission Lane is seeking a Senior Manager, Digital Marketing to lead strategy and creative direction for digital acquisition channels. This role focuses on optimizing the entire customer journey from paid impression to conversion, ensuring a seamless and integrated experience across paid, owned, and social media.

What we are looking for

6

Lead paid digital and social performance marketing strategy and creative direction
Design and run always-on testing programs within social channels
Partner with content and product teams to build a unified ecosystem
Manage digital creative marketing spend and agency partnerships
Streamline the end-to-end digital conversion path
Utilize SQL, Tableau, or Looker Studio for analytics

Skills mentioned

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SQL