Growth Marketing & Paid Media Specialist

This remote role focuses on executing and optimizing a full lead-generation and conversion funnel for a U.S.-based recruiting firm. You will manage paid media campaigns, analyze the entire prospect journey, and implement improvements to drive qualified leads for executive career services in the healthcare sector.

• Manage and optimize Meta paid media campaigns
• Own the full prospect journey from ad to sales call
• Identify and address funnel friction and drop-off points
• Optimize landing pages for clarity and conversion
• Define and implement lead qualification criteria
• Build nurture and follow-up automation sequences