About this role

Staffbase is seeking a Growth Marketing Lead to own and scale marketing-led pipeline strategy and execution. This player-coach role involves evolving a high-performing acquisition engine across digital, ABM, and field channels, partnering closely with Sales to ensure full-funnel alignment. You will set demand strategy, manage a small team and agency relationships, and directly drive key programs and experimentation.

What we are looking for

6

Own and execute demand generation strategy across paid media, content, and ABM
Develop and operationalize the marketing funnel with clear goals and metrics
Build and scale ABX programs for personalized engagement
Design and optimize content frameworks aligned to the buyer journey
Directly manage and develop marketers and/or agency partners
Implement attribution and reporting frameworks to track pipeline drivers

Skills mentioned

1

SQL