About this role
Clera is seeking a Performance Marketer to own paid user acquisition for its consumer apps. You will manage campaigns across Meta and TikTok, develop creative assets, and optimize for efficient user activation and cost per install. This role offers a unique opportunity to drive growth for a consumer app from launch and beyond.
What we are looking for 6
- Manage Meta and TikTok campaigns, including audience, budget, and scaling decisions
- Develop creative assets and test variants using UGC and AI tools
- Optimize campaigns using mobile attribution and analytics for CPI and activation
- Analyze test performance and provide weekly reporting
- Experience managing paid acquisition for consumer apps
- Proficiency with campaign data, mobile attribution, and activation metrics