Marketing Brand Manager

Abbott's Molecular Diagnostics division is seeking a Marketing Brand Manager to lead branding and communications initiatives for infectious disease diagnostics. You will develop and execute strategic marketing programs across multiple channels, ensuring brand consistency and driving business objectives globally. This role requires a strong understanding of brand management, marketing communications, and cross-functional collaboration within a regulated healthcare environment.

• Manage branding and communications projects across advertising, trade shows, and digital channels
• Develop product promotion plans and marketing materials
• Serve as a brand champion ensuring consistency and adherence to strategy
• Provide channel strategy expertise and graphic design support
• Coordinate global branding efforts and manage project schedules
• Ensure compliance with regulatory requirements and corporate brand standards