Content Senior Specialist

Lytx is seeking a Content Senior Specialist to develop and execute content strategies aligned with business objectives and audience needs. This role involves owning content strategy for an assigned industry vertical, optimizing for SEO and AEO, and supporting demand generation goals. You will also contribute to corporate messaging and provide content support for executive leadership.

• Develop and own content strategy for an assigned industry vertical
• Lead content planning, creation, and delivery across the customer journey
• Drive brand awareness and share of voice through strategic content programs
• Optimize content for SEO and AEO, tracking performance metrics
• Partner with demand generation teams to support pipeline motions
• Provide content strategy support to executive leadership