About this role

Staffbase is looking for a Demand Generation Lead to own and scale marketing-led pipeline strategy and execution. This player-coach role involves setting demand strategy for global markets, driving predictable pipeline across digital, ABM, and field channels, and partnering closely with Sales. The ideal candidate has a proven track record in B2B SaaS demand generation and is comfortable with both strategic planning and hands-on execution.

What we are looking for

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Own and execute demand generation strategy across paid media, content, and ABM
Develop and operationalize the marketing funnel with clear goals and metrics
Allocate acquisition investments across channels to maximize pipeline
Build and scale ABX programs for personalized engagement
Design and optimize content frameworks aligned to the buyer journey
Manage and develop marketers and/or agency partners

Skills mentioned

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SQL