Marketing Automation & Optimization Specialist

Assurant is seeking a Marketing Automation & Optimization Specialist to enhance enterprise marketing programs. This role focuses on improving performance, quality, and measurement through reporting, campaign validation, and process improvements. You will collaborate with various teams to ensure effective customer communication and program optimization.

• Audit lifecycle marketing programs and email campaigns
• Validate campaign implementations and audience selection
• Establish KPI frameworks and performance reporting
• Analyze campaign data to identify trends and recommendations
• Support UAT and campaign testing activities
• Identify opportunities for process improvement and operational effectiveness