About this role
Lead digital marketing strategy and execution for Citi's Small Business organization, driving customer acquisition and engagement. This role requires expertise in performance marketing, SEO, and emerging AI-search capabilities within the financial services sector. You will leverage data analytics and visualization tools to optimize campaigns and shape the future of digital marketing for small businesses.
What we are looking for 6
- Develop and execute digital marketing strategies for Small Business
- Own organic search (SEO) and Generative Engine Optimization (GEO) strategies
- Utilize Tableau and Adobe Analytics for campaign oversight
- Partner with cross-functional teams on product launches and enhancements
- Analyze and report on search performance and customer acquisition impact
- Manage multiple projects in a fast-paced financial services environment