Senior Growth Lifecycle Marketing Manager

AdvancedMD is seeking a hands-on Senior Growth Lifecycle Marketing Manager to own and optimize lifecycle programs that convert leads into sales pipeline. This highly visible role sits at the intersection of growth marketing, lifecycle strategy, marketing automation, and analytics, requiring you to develop strategy and execute directly within platforms like Marketo and HubSpot. Your goal is to increase sales pipeline from non-paid channels and maximize the value of existing demand, working cross-functionally to drive continuous improvement.

• Build and execute lifecycle and nurture programs to move prospects through the funnel
• Manage day-to-day operations within Marketo, HubSpot, or comparable platforms
• Analyze performance and optimize email/nurture campaigns through experimentation
• Develop multi-step nurture programs based on buyer stage, persona, and behavior
• Connect lifecycle marketing performance to MQLs, opportunities, pipeline, and revenue
• Collaborate with Growth Marketing, Product Marketing, Sales, and Revenue Operations