Martech Manager- Audience

As the Martech Manager, you will be instrumental in maximizing the value of our MarTech and AdTech ecosystem. You will connect audience data, activation workflows, and platform operations across Marketing, Product, and Technology teams. This hands-on role focuses on improving how first-party data is collected, governed, activated, and measured to drive personalization, customer engagement, and campaign performance.

• Lead audience strategy, governance, and enablement across MarTech and AdTech
• Drive audience activation and optimization using first-party data and segmentation
• Manage advertising technology, tracking, and integrations for seamless data flow
• 5-8 years experience in ad tech, MarTech, data activation, or related digital platforms
• Hands-on experience with platforms like Google Ad Manager, Google Tag Manager, or CDPs
• Strong understanding of digital advertising operations, audience segmentation, and data principles