About this role
Ensora Health is seeking a Head of Demand Generation to build and lead our pipeline generation engine for mental and behavioral health SaaS products. This player-coach role requires a strategic leader with hands-on experience in B2B SaaS demand generation, GTM, and PLG strategies, particularly within SMB and velocity sales markets. You will leverage AI to optimize campaigns, collaborate closely with sales and operations, and drive measurable pipeline and revenue growth.
What we are looking for 6
- Build and execute demand generation strategy for healthcare SaaS
- Design demand programs for SMB and velocity motions
- Integrate GTM and PLG tactics for pipeline growth
- Lead campaigns across multiple channels and leverage AI
- Partner with Sales on targets and collaborate with Operations on systems
- Manage budget, measure ROI, and develop the demand generation team