Demand Generation Manager

Manhattan Associates is seeking a Demand Generation Manager to own the demand generation strategy and operating model for a focused market segment. You will architect integrated programs across multiple channels, ensuring seamless BDR activation and leveraging data to optimize full-funnel performance and drive pipeline growth.

• Own segment demand generation strategy and operating model
• Architect integrated, full-funnel campaign programs across paid, owned, earned, event, and partner channels
• Define and own BDR integration and activation for all campaigns
• Partner with cross-functional teams including Digital, PMM, RevOps, and MOPS
• Analyze performance data to identify insights and drive rapid optimization
• Drive buyer progression through signal-gated campaign logic