Marketing Automation Manager

Northeastern University seeks a technically savvy Marketing Automation Manager to lead their Marketing Operations team. This hands-on role involves managing a team, serving as the Technolutions Slate expert, and driving email marketing, system integrations, and data management. You will optimize workflows, ensure data integrity, and support marketing campaigns to enhance student recruitment and engagement.

• Lead Marketing Operations team and serve as Slate subject-matter expert
• Manage email marketing, system integrations, and data management
• Develop and enforce marketing operations business processes
• Oversee workflows, prospect data, audience segmentation, and lead management
• Collaborate with marketing teams to enhance lead management and integrations
• Provide coaching and mentorship to Marketing Operations staff