About this role
Advance Auto Parts is seeking an SEO Analyst to drive organic growth through technical audits, analysis, and release validation. This role focuses on improving indexation, discoverability, and organic revenue across various customer experiences, with a key responsibility for managing Google Business Profiles and store landing pages to optimize local search visibility. You will partner with cross-functional teams to implement SEO strategies and ensure content is optimized for both traditional search engines and emerging AI-powered platforms.
What we are looking for 6
- Execute technical and on-page SEO audits, ticket management, and validation
- Monitor indexation, crawl coverage, and Core Web Vitals
- Conduct keyword and SERP analysis for content optimization
- Manage day-to-day SEO execution for store landing pages
- Support Google Business Profile management and accuracy
- Ensure content is structured for Answer Engine Optimization (AEO)