Manager, CRM & Loyalty

Johnson & Johnson Vision is seeking a Manager, CRM & Loyalty to develop customer-centric strategies that enhance engagement, improve conversion, and strengthen long-term relationships with consumers and eye care professionals. This hybrid role in Jacksonville, FL, focuses on translating business priorities into actionable CRM and loyalty programs to drive acquisition, retention, and lifetime value.

• Define and lead lifecycle marketing strategies
• Develop CRM strategies for consumer and professional audiences
• Design and orchestrate data-informed customer journeys
• Integrate loyalty programs into CRM journeys
• Partner with cross-functional teams to align CRM strategies
• Define success metrics and translate data into recommendations