About this role

GEICO is seeking a Senior Manager of Local Media to own and execute market-level media plans across offline and digital channels. You will translate business priorities into actionable strategies, lead agency teams, and drive negotiations with local media partners. This role offers the opportunity to modernize GEICO's local media practice and directly impact growth by shaping how we invest and measure success market by market.

What we are looking for

6

Own local media plans and investment across markets
Translate business priorities into market-level strategies
Direct agency teams and lead local media negotiations
Develop measurement frameworks and optimize investment efficacy
Identify and test new local media opportunities and AI applications
Experience planning and buying local media hands-on

Work authorization

No visa sponsorship is available.