About this role
Lead the creation and execution of USAA's national paid media campaigns across TV, streaming, programmatic, and social video. This role involves developing advanced targeting strategies, managing large budgets, and partnering with analytics teams to optimize performance and deliver measurable business outcomes. You will be responsible for the national video media strategy from planning through execution and optimization.
What we are looking for 6
- Develops multi-channel national video media strategies
- Implements advanced audience targeting and precision media
- Leads annual Upfront planning and strategy with media agencies
- Manages complex national media budgets
- Partners with analytics for campaign optimization and measurement
- Subject-matter-expert in TV, digital, and social marketing
Skills mentioned 1
Work authorization
- No visa sponsorship is available.