Freelance Senior Copywriter

VML is seeking a Freelance Senior Copywriter/Content Designer to lead language strategy and execution across campaigns, CRM, and digital products. This role blends copywriting with UX/UI, brand, and experience design, translating objectives into clear, compelling content. You'll develop messaging frameworks, voice and tone systems, and work directly in design tools like Figma, collaborating with cross-functional teams and leveraging AI for content development.

• Lead strategic copywriting and content strategy for digital ecosystems, campaigns, and customer journeys
• Develop audience-centered messaging, voice, tone, and editorial standards
• Write and refine campaign concepts, UX/UI content, and CRM communications
• Prototype language within design environments like Figma, collaborating with UX/UI designers
• Utilize AI tools for content exploration, testing, and optimization
• Experience in regulated environments like healthcare/pharma is a plus