Manager, B2B Event Marketing

Agoda is seeking a strategic Marketing Manager to lead and scale its B2B event marketing channel. This role focuses on leveraging events for growth, activation, and relationship building, emphasizing strategic planning and measurable business impact over pure logistics. The ideal candidate will thrive in ambiguity, drive complex cross-functional initiatives, and build strong stakeholder trust.

• Develop and execute B2B event marketing strategies aligned with business objectives
• Define success metrics beyond attendance, focusing on pipeline impact and ROI
• Lead cross-functional collaboration with sales, business development, and other teams
• Manage end-to-end event programs with a focus on governance and risk mitigation
• Build measurement frameworks and optimize event performance based on data
• Drive commercial outcomes through structured problem-solving and stakeholder influence