Marketing Automation & CRM Specialist

Manage and optimize the marketing automation and CRM ecosystem to support demand generation and lead management for the Rapid and Molecular Diagnostics division. This role involves ensuring clean data, reliable reporting, and scalable processes to connect digital marketing efforts with commercial outcomes.

• Administer and optimize marketing automation platform
• Manage CRM integrations, data flows, and lead routing
• Build and maintain nurture campaigns and automated workflows
• Develop and optimize lead scoring models
• Maintain database quality and governance
• Support campaign execution and reporting needs