Site Experience Associate, Field of Play Site Experience

New Balance is seeking a Site Experience Associate to lead the digital consumer experience for their Field of Play (Sport) categories on North American eCommerce platforms. This role involves aligning site operations, marketing, and merchandising to create a brand-enhancing, consumer-first experience that drives business goals. You will manage editorial calendars, optimize site functionality, collaborate with cross-functional teams, and analyze performance to identify growth opportunities.

• Own end-to-end site experience for Field of Play business
• Develop and manage editorial calendars for product launches and events
• Optimize site functionality and merchandising for consumer journey and conversion
• Collaborate with Merchandising, Marketing, and Operations teams
• Analyze ecommerce KPIs to identify trends and guide strategy
• Monitor market trends and competitor activity