Social Media Content Designer

Generac is seeking a Social Media Content Designer to create engaging static and motion content for their social media channels. This role involves translating complex ideas into visually compelling assets tailored for social platforms, understanding audience behavior and algorithm prioritization. The designer will collaborate with the social team to develop creative direction, adapt to trends, and utilize AI tools to enhance content creation efficiency.

• Translate complex ideas into social-first static and motion content
• Design assets optimized for social channel algorithms and audience behavior
• Create content for platforms like Instagram, TikTok, LinkedIn, and YouTube Shorts
• Utilize AI tools to accelerate editing, prototyping, and design tasks
• Partner with social and marketing teams to deliver high-quality creative
• Develop creative concepts for social behavior, not adapted from traditional marketing